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IBC DAILY_SUNDAY 17 SEPTEMBER 2023
CLOUD TV ON LEGACY HD STB
BY ADRIAN PENNINGTON
A cloud-based streaming solution that is being showcased at the KX Intek stand is already in use by 95% of IPTV and pay-TV customers in Korea.
According to the company, the STB market, centred around IPTV and DVB pay-TV, has faced significant threats with the emergence of powerful OTT services. Seeking survival amid greater competition, companies need to consider options for combining OTT with linear TV service.
“Although cloud solutions have been around for a while, due to global broadband speed increases and the advancement of server performance, significant technological advancements have been made to enable video streaming from the cloud to legacy STB,” a company spokesperson said.